Kylian Mbappé Signs Sponsorship Deal with Swiss Brand On, Shifting Away From Nike
Football star Kylian Mbappé has signed a new sponsorship deal with Swiss sportswear brand On, moving away from Nike. Mbappé will serve as a global ambassador and collaborate on product development, signaling On's intensified challenge to dominant sportswear companies like…
Great Falls, MT, September 19, 2026 —
Football sensation Kylian Mbappé has entered into a new sponsorship agreement with Swiss performance sportswear brand On. This development marks a significant shift for the athlete, who previously held a long-standing partnership with Nike. The terms of the new deal were not fully disclosed, but it positions Mbappé as a key figure in On’s growing presence within the global football arena.
Under the agreement, Mbappé will assume the role of a global ambassador for On. Additionally, he is slated to collaborate directly with the brand on the development of new products. This collaboration is expected to leverage Mbappé’s insights as a world-class athlete to inform On’s product innovation pipeline.
The move is being widely interpreted as a strategic escalation of On’s ambitions in the highly competitive football apparel and footwear market. By partnering with one of the sport’s most prominent figures, On signals its intent to directly challenge established giants such as Nike and Adidas. These companies have long dominated the sector with extensive athlete endorsements and product lines.
On, known for its innovation in running shoes and apparel, has been expanding its footprint across various sports disciplines. This high-profile endorsement from Mbappé is seen as a critical step in solidifying the brand’s position and expanding its influence within professional football, a market crucial for sportswear brands seeking global reach and commercial success.
Story summarized from the original created by Jordan Valinsky, CNN Newsource on www.krtv.com, see more information here.
